In-game advertising embeds brands seamlessly within video games, connecting with engaged audiences through virtual billboards, branded items, and even “gamevertising” with the creation of new branded challenges, events or game modes. Leveraging the interactive nature of gaming, this strategy offers an organic and immersive way for brands to reach a diverse demographic, who are often highly engaged and focused on the game. This can be a cost effective approach to reaching a large audience with popular games reaching millions of players.